You always knew integrity was an important facet of leadership. But did you know there's a direct correlation between your company's profitability and the integrity of its managers and executives? Tony Simons, associate professor in Organization Management at Cornell University quantified it in a detailed study of 76 Holiday Inn franchises around the United States. He looked at the profitability of each hotel and also gathered employee feedback on statements such as: "My manager practices what he/she preaches," and "When my manager promises something, I can be certain that it will happen."