Word of Mouth Marketing Resources
Below are some articles and resources that I find interesting that may help you kick-start your WOM efforts or at least better understand what it is!
Traditional Word of Mouth
WOM101
By the Word of Mouth Marketing Association
Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective.
Word-of-Mouth: The World's Best-Known Marketing Secret
By Ivan Misner
Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
How to Effectively Use Testimonials
By Derek Gehl
Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
By the Word of Mouth Marketing Association
Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective.
Word-of-Mouth: The World's Best-Known Marketing Secret
By Ivan Misner
Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
How to Effectively Use Testimonials
By Derek Gehl
Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
By Spike Jones
Some Worthy. Some Worthless. Take some time to read through all of these ideas (even the worthless ones) because they will help kickstart your company's foray into WOM.
New Media Word of Mouse Marketing
Consumer-Generated Media 101: Word-of-Mouth in the Age of the Web-Fortified Consumer (white paper pdf)
By Nielsen Buzz Metrics
This basic primer on Consumer-Generated Media 101 (CGM) introduces the concepts behind the new reality of Internet-enabled consumers who are creating and sharing their experiences, opinion and content online…where their influence spreads rapidly to others. Learn what CGM is, how it's evolving and why it matters to today's savvy marketers, brand manages, public/corporate relations professionals and others. Coauthors: President/COO Mike Nazzaro and CMO Pete Blackshaw.
By Joanna L. Krotz, Microsoft Small Business Center
To help you build online buzz for your company, here are guidelines to follow when planning and implementing electronic word-of-mouth campaigns.
By Sumit Roy, Inc.com
Word of mouse is good old-fashioned word of mouth, but with the ability to spread much faster because of the Internet. Another way to look at it is as advertising you don't pay for.
From The Economist Print Edition
Will Facebook, MySpace and other social-networking sites transform advertising?
By Valeria Maltoni, Marketing 2.0
“New media has created a new marketing environment where the old rules of marketing no longer apply.”
By John Jantsch
Everything on the web about you, your products and your company is true - unless you manage otherwise.
Last updated by MRusso Aug. 20, 2008.
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